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Segafredo

Anybody that rides bikes knows that there is nothing in the world that goes better with cycling than coffee, which is just one of the reasons we are so proud of our partnership with Segafredo Zanetti, one of the brands owned by the Massimo Zanetti Beverage Group. The MZB Group is one of the world’s largest coffee producers, with 2.4 million bags of green coffee beans. It is listed at the Milan Stock Exchange.

Massimo Zanetti Beverage Group manages every step of the production cycle of its own coffee, by controlling the entire roasted coffee value chain – from the procurement of the raw material, to its roasting, and eventually to the marketing and logistics of the products and their markets – guaranteeing consistent, top-of-the-range quality and service worldwide.

Coffee roasting is an art that requires experience and the ability to satisfy the traditions of every client, because each taste is unique and inimitable. That’s why each product was created for a specific market, with 18 production plants in Italy, Austria, Brazil, Costa Rica, Finland, France, Poland, Singapore, Thailand, The Netherlands, United Kingdom, United States and Vietnam.

Thanks to its vision, Massimo Zanetti Beverage Group has created one of the largest international café chains designed to offer the finest coffee, anywhere in the world: from Paris to Tokyo, from Miami to Hong Kong, from Buenos Aires to Abu Dhabi, from New Delhi to New York, from the Caribbean to the Australian Coral Reef.