London, November 3, 2017 – The Rouleur Classic road cycling exhibition, which opened yesterday in London, played host today to the official presentation of the newly-sealed partnership between Trek-Segafredo and Santini Cycling Wear. The Italian technical cycling clothing company will be dressing the team from 2018 onwards.
In 2018, Trek-Segafredo will number 28 athletes of 18 different nationalities, including German classics rider John Degenkolb and Italian all-rounder Fabio Felline, both of whom took part in today’s official presentation in London.
Luca Guercilena, General Manager of Trek-Segafredo: “Over the past 50 years, Santini has built up such an invaluable wealth of expertise and knowledge that has made it an international benchmark for technical cycling apparel. But of course, the technical part is only one thing, the service they can provide us with is another crucial part of this partnership. Santini knows what it takes to be the technical clothing partner of a World Tour team, racing around the globe in all sorts of weather conditions. Right from the start we sensed they are able to anticipate our needs, to individualize where needed and to deliver quickly. Therefore, I am confident this partnership will be very successful.”
"We are extremely proud that a team of as high a level as Trek-Segafredo has chosen us,” declared Paola Santini, marketing manager at Santini Cycling Wear, “because it appreciates the technical prowess and quality of our clothing, which can meet the needs of racing cyclists both in training and competition.”
The partnership will span the supply of all technical and casual clothing which will be designed specifically for the team’s members: “This isn’t a new development for us: our company has a long history of ‘dressing’ professional teams,” commented Monica Santini, CEO of Santini Cycling Wear. “Thanks to our Bergamo production line’s signature flexibility in terms of both timelines and personalization of each garment to individual athletes, we will be able to cater the needs of the Trek-Segafredo team to the nth degree.”
Of the garments supplied for testing in the field by the Trek-Segafredo team, the athletes were particularly impressed by the Impact bib shorts which have Sitip fabric inserts that incorporate tear and abrasion-resistant Dyneema® fibers. The same fabric was also selected for the development of the road race skin suit that will be supplied to the entire team.
The new Trek-Segafredo team clothing by Santini will be presented in December 2017 and in stores by January 2018.
About Santini: Santini Maglificio Sportivo was founded in 1965 by Pietro Santini who spotted a market for technical cycling clothing as a result of his abiding passion for the sport and competition. In what would seem like a revolutionary and contrarian choice today, the Bergamo-based company made the pivotal decision to design and manufacture all of its products exclusively in Italy. Each and every item of Santini apparel is designed and developed by a team of designers with a deep-rooted passion for the world of cycling and in line with the company’s “Made in Italy, Made with Passion” philosophy.
Santini currently produces 3,000 items of clothing per day and exports 80% of its output. It is deeply committed to ongoing investment in researching and developing innovative textiles and new production methods. However, people – athletes - remain its central focus as it continues to refine its creations to allow cyclists pursue their sporting passions in comfortable but inimitably stylish kit (www.santinisms.it)